Gracelandic is an Iceland-based sustainable clothing brand founded in 2020 by Grace Achieng. Rooted in academic research, life cycle thinking, and a commitment to social and environmental well-being, we create timeless, versatile garments designed to be worn, loved, and kept for years.

Inspired by perspectives from both the Global North and Global South, our work seeks to bridge design, sustainability, and social impact. Through thoughtful craftsmanship, responsible production partnerships, and evidence-based approaches, we believe fashion can contribute to dignity, well-being, and shared prosperity for people and planet. At Gracelandic, we are reimagining fashion as a force for positive change.